The,New,Advertising,Shoppers,V marketing The New Advertising!

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Shoppers' Voice providesstrong, accountable (New) advertising, Marketing leadership indriving business success has never been in more demand, however theydesperately need proven examples of “New” Advertising...andShoppers' Voice is is most definitely proven “New Advertising”with over $10 million invested in independent research.With Shoppers' Voice inplace as a regular feature of your marketing programme CMOs willdiscover that Shoppers' Voice provides a strong marketingcommunications programme and will change the way in which alladvertising is conducted. Because it is totally accountable in bothanalogue & digital.Senior management isincreasingly on the outlook for marketeers who don't merely dothings better but re-invent how they go about things. This isparticularly true in the face of vastly changing consumer behaviourdynamics as evidenced by the explosion in Social Media. It's forcinga massive reinvention of ways to both interpret customer needs and tomarket more successfully.As interactivecommunication moves in to quietly replace old advertising, the oldadvertising is leaving us & Shoppers' Voice is arriving. As we emerge from therecession we must resist the temptation of sliding backwards. Takethe time to study Shoppers' Voice, both you and your organisationwill be the better for it!Because InteractiveCommunication, properly structured, will allow Senior Marketers tofinally “engage” with their audience. Sad to say despite thefact that interactive communication offers unique opportunities fortrue accountability, many Clients still hold onto their analoguemindsets!Shoppers' Voice allowstwo-way conversations, with customers being able to customise thecontent they receive in line with their personal preferences.One thing is for sure,the age of push marketing is behind us. What counts now aredialogue, engagement and relevance. Yes it is a fact that themain casualties of the “New” advertising are the troglodytes ofthe “old” i.e. advertising agencies. Advertising people whodon't want to change their old ways of advertising because it wasnice and fat and profitable and totally non accountable...how easythat old advertising was! But there are others who are nowembracing Social Media and Twitter and all things Web based , withamazing suddenness. They simply cannot comprehend the real meaningof the word “communication” and are so set on their ways ofmaintaining our damaged advertising/marketing system that theyembrace the new hoping to perpetuate the old, failed, way of advertising – especially no real accountability!It can be said withconfidence that Interactive Communication, properly executed, willemerge as the New Advertising and is proven to be far more effective. It allows Clients to save huge amounts of money, it willalso allow Clients to make very accurate decisions upon where toposition their brand(s) in fact it will allow Clients to emergehighly successful and arguably healthier than ever before!Shoppers' Voice is a boldcall for a new Advertising. The phrase “In the Clients interest”so out of fashion for a long time has returned and Clients can onlybenefit from it!It also frees the bestmarketing people to abandon their claim that “We have the bestcreativity” Interactive Communication proves to Clients theutter banality of that claim, Creativity has never been the solecriterion for the success, or otherwise, of marketing communication. Advertising-as-usual islong on self-promotion and back stabbing and very short on talent &personal responsibility. Advertising-as-usual is so conservativethat it lacks entrepreneurial talent and it will only be throughnew ideas and new companies that marketing will pull through fromfrom their travails.However that does notmean that you should rush onto Social Media – all things inmoderation wont hurt you, Social Media, properly executed, belongs inthe media mix! However the problem is that we are in thisevolutionary period, nothing is factually based, it's all new withthe sole exception of Shoppers' Voice!One of the problems is The inabilityto measure advertising performance comprehensivelyonline, advertising can be divided into three audiencesegments—browsers, socializers, and searchers. Each user segment isdistinguished by a different mindset and activity. Browsers may bereading news, checking sports scores, or researching a topic for apresentation. Socializers on Facebook, Twitter, YouTube, and othersocial venues are looking for exchange and engagement withfriends and like-minded peers. Searchers,on the other hand, aredistinguished by their actively researching a product or service fora particular problem or need and by having some level of intent tointeract with the right solution provider.Empoweringthe CMOs who lack advertising accountability andstruggle with siloed marketing organizations and standalonesystems must take action now or risk losing the battle to agilecompetitors who continuously optimize their budget allocation andmarketing mix. To do so, CMOs must align their personnel, businessprocesses, and technologies so that they all work in concert to meetand exceed the business’s stated goals. However you should bear in mind that only Shoppers' Voice is totallyaccountable in both analogue and digital media and has been for manyyears!Conclusion:Put the Customer at the Centre Yourmarketing organizational chart may draw lines ofdemarcationbetween the different groups that manage search advertising, email,display advertising, social media, and other channels. Yourorganization may use disparate technologies to drive each of thosefunctions. But those disparate groups don’t cater to differentcustomersegments. They cater to one customer. That customer interacts withyour brand most effectively with Shoppers' Voice, clicking an averageof 5.5 links before converting.UsingShoppers' Voice gives you a single view of your customer, not fiveseparate views. Holistic metrics enable organizations to betterunderstand the full cross-channel customer life cycle and deliver arelevant, engaging experience. With Shoppers' Voice, you can put thecustomer at the centre of your online and off-line marketing efforts,rather than focusing on tactical improvementinpractitioner efficiency. And with Shoppers' Voice, you have a meansof quantifyingonlineadvertising performance by each channel to obtain the reliable dataneeded to make informedbudgetallocation and marketing mix decisions. The growing pressure toaccount for the financial commitment of advertising and therecognition of the contribution of media strategy to its overalleffectiveness require change in our approach to media planning andbuying hence the need for Shoppers' Voice.