SEO,amp,Digital,Marketing,Soci marketing SEO & Digital Marketing: Social Media Intangibles
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Social Media is certainly one of the most often used, yetleast understood terms in the marketing space.In terms of purely defining theterm, Social Media can be defined as communications among people in the digitalspace.These communications typically involve the exchange of ideas,experiences, information and insight, along with various media such as imagesand videos.Many Internet Marketing experts are spending large portions of theirdays trying to figure out ways to leverage these social networks for thepurposes of increasing awareness and, ultimately, sales for their clients.Theproblem many are running into is the fact that, unlike with Search EngineOptimization, these efforts are not easily measurable in terms of time investedvs.return received.However, measurability should not be a factor which causesany marketers to pause or stop their Social Media efforts.When companies takepart in Social Media campaigns, such as opening a Twitter account or Facebookpage, they are typically doing so with the goal of increasing sales in mind.Whilethere is certainly nothing wrong with this desired end result, it should neverbe the singular goal of these campaigns.Social Media not only allows people toshare information in new and exciting ways, it allows companies to communicatewith their publics in the same fashion.Never before has it been possible for alarge organization to immediately send targeted communications to their coreaudience in absolute real-time.Email came close to this level of immediacy, butseems almost archaic in comparison to Social Media.Imagine an unhappy consumerTweeting their displeasure over an unpleasant brand experience.They aredispleased with the service the company provides, and are rightfully sharingthat displeasure with their Social Network.As the managers of a responsibleSocial Media and Online Marketing campaign should, the company in questionquickly becomes aware of this displeasure, and responds directly to theconsumer.Within a few communications the customer has their issues suitablyaddressed, and goes on to one again sing the praises of the company AND the waythey handled the situation.The company would do the same if the individual hadcontacted them directly, so why not reach out to the consumer in the Socialspace?This immediate and direct addressing of the needs and concerns of thatcustomer is in no way a measurable act.There was no sale made, nor leadsgenerated.However, the value here is perhaps even greater than a sale.What ishappening here is the creation of a true relationship, but even more so, thesolidifying of a partnership.Most consumers tend to stick with brands for yearson end until some sort of significant event or action occurs that causes themto switch.In the example outline above, the negative experience by the customermay have eventually devolved further into total brand abandonment.By takingadvantage of Social Media the company has not only avoided this loss, but madethe consumer/brand partnership even stronger.This consumer is now more likelythan ever to become a product evangelist, spreading the word on how the companyrighted his situation and reached out to them directly.Avoiding Social Mediadue to concerns over lack of measurability is not only foolhardy, it iscompletely against the whole point of the initiative.When implementedproperlyFree Reprint Articles, a Social Media campaign will provide resultsthat are beyond measure. Article Tags: Social Media
SEO,amp,Digital,Marketing,Soci