Tips,Get,More,Prospects,Trust, marketing 5 Tips To Get More Prospects To Trust What You Say
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The third step to the7 secrets of advertising is to get moreprospects to trust what you say. Take it for granted that no-one believesyou. Now, that sounds rather blunt, doesnt it? But people dont know you sowhy would they believe what you say? Now you will alsohave heard that people buy from people they know, like and trust so heres 5simple tips to build trust that you can put to use right away.1. UsePhotosYou could startwith your photo in your ad or on your website and a caption underneath that.People can then see you and get a sense of connection. That's a really, powerful way to build trust. Photos of yourclients are great too. It's comforting to see that others have already puttheir trust in you.And if you have atangible product or can demonstrate your service in action, include a photo sopeople can see what it looks like. This immediately ads substance to your offerand proof that it's real.Of course if youhave a bricks and mortar business include a picture of your building andpersonnel as evidence. 2. HonestCopyUse honest copy toreveal the real reason behind what your are doing or offering. Firstly, it'semotive and we know that people buy on emotion. But just as important is yourauthenticity will shine through in your words and that's really, humanizing.People will automatically feel like they can trust you to do what you say. 3. StrongGuaranteeYou simply musthave a strong guarantee. You just cant go past making it a no-brainer to dobusiness with you.What are youprepared to do by way of a guarantee, if you dont live up to your promises?Let people know they have got nothing to lose and everything to gain by buyingyour service or product.Now days it's notenough to simply offer a money back guarantee. That's a given. You need todemonstrate that you will be the loser if your product does not live up toexpectations, not them.The truth is, veryfew people will take you up on your guarantee but it will increase your salesbecause you have demonstrated your trustworthiness.4. TestimonialsNow, one of themost powerful things you can do to get people to trust you is to build yourcredibility through testimonials. You cant just go around blowing your owntrumpet all the time. What other people say about you is pure magic. You get instantcredibility and proof when someone else is validating what you say.You could usethose in written form with a picture or interview somebody. Ask them to speakabout you and use the audio or you could video them even more powerful.So dont think oftestimonials just as a thank you letter that you received. You could evencreate your own. Help somebody write or speak about you in a way that willsupport what it is you want to share with other people. Powerful stuff. 5. Evidenceyour expertiseMany smallbusiness owners are very modest and humble and dont really want to talk aboutthemselves and blow their own horn.But when it comesto something like listing your experience and your expertise and specificqualifications you simply must let your reader know. They won't know otherwise.Dont hide behindit. If youve ever achieved it share it and build that level of trust thatyou can, and will do what you say. Nowput some or all of these tips to work for you and you will increase yourcustomers trust and increase your sales. Once youve got their trust you canwork on getting more people to respect your value. Sounds similar but it'snot the same thing at all. More about that next article.
Tips,Get,More,Prospects,Trust,