Mood,Entertainment,helps,Argos marketing Mood Entertainment helps Argos to target educational CDs and
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London 31 March, 2011 MoodEntertainment, a division of Mood Media Corporation (TSX:MM/ LSE AIM:MM) iscollaborating with Argos to extend itspre-school product range across 700 stores across the UK. Mood Entertainment will provideArgos, the UKs number one toy retailer, withFisher-Price branded CDs and DVDs for inclusion in its next catalogue, to bereleased on 23rd July 2011.It is the very first time that Argos catalogue will feature CDs and DVDsexclusively aimed at the baby and toddler market, creating an entirely newproduct category for the popular high street retailer.The ABCs and 123s range includes a collection of songs andvideo stories aimed at pre-school children to promote fun while learning.Animal Classics encourages toddlers to learn about the animal kingdom throughentertaining, informative songs and videos, specifically developed by expertsto improve a childs early development. The range will also include three CDsof Rainforest Music designed to relax and sooth babies up to the age of 18months. These instrumental lullabies blended with sounds from nature, weredeveloped by Mood Entertainment to encourage babies to sleep peacefully.This is an exciting development for Mood Entertainment and weare honoured to be working with such a high profile and well-known brand as Argos, said Lorne Abony,CEO and Chairman of Mood Media. We are committed to developing new productsfor our customers and we hope to increase our presence in UK-wide retailersthroughout 2011.We are pleased to be able to give our customers more choice byproviding an extended baby and pre-school range of products, that is tailoredto the specific development needs of babies and toddlers of all ages, saidYannis Vaharoglou from Argos.Offering this selection of audio and video products opens up a new door forus, and we are looking forward to seeing where this takes us.- ENDS About Mood Media CorporationMood Media Corporation (TSX:MM/ LSE AIM:MM) is a leadingin-store media specialist that uses a mix of music, visual and scent media tohelp its clients communicate with consumers with a view to driving incrementalsales at the point-of-purchase.Operating through its two principal divisions; Mood In-StoreMedia and Mood Entertainment. Mood Media Corporation works with more than 800retail chains in more than 30 countries throughout North America, Europe, Asiaand Australia.Mood Media Corporation was formed in June 2010, following theacquisition of Mood Media Group SA by Fluid Music Canada, Inc. Through itssubsidiaries Mood Media and Somerset Entertainment, Mood Media Corporation isdriving growth of in-store media solutions across multiple markets.Mood Media Corporation operates an international in-store mediaand music retail business with an extensive geographic footprint and a broadclient base including several multinational blue chip organizations.For more information on Mood Media Corporation visitwww.moodmedia.com or contact:Megan RexFleishman-HillardTel: +44 (0)20 7395 7049E-mail: [email protected]
Mood,Entertainment,helps,Argos