You,Sound,Like,Used,Car,Salesm marketing Do You Sound Like A Used Car Salesman? A Guide To Successful
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Used car salesmen have become notorious for their highly promotional language, and with good reason. Many used cars are in fact lemons, products that no one should buy. It's the salesman's job to talk, cajole, and even manipulate people into buying them. These salesmen are often paid by commission, so nothing is sacred when they're pushing for a sale. This is not the image you want to project at your trade show exhibit. You're not desperate to move your merchandise. You're not starved for new clients. Most importantly, you're not promoting something that is riddled with problems like the stereotypical defective used car. Yet despite all these advantages, it can be easy for your trade show booth staff to slip into a promotional mode and seem just like used car salesmen to visitors. Avoiding this problem is key to a successful trade show stand. Hire The Right PeopleEven a good staff member can turn pushy over time, but hiring the right folks in the beginning will help you avoid problems down the road. If possible, everyone who helps out in your trade show exhibit should come from your normal pool of employees. They should be people who have helped make your product a reality. They should use it themselves, and they should really believe in it. They need to be able to answer questions from personal experience, and not just from secondhand information. Avoid people who are willing to give a 'party line' response to any question they are asked. When there's a party line, trade show booth visitors will notice and they'll wonder what youre trying to hide.Pressure Turns Good Trade Show Exhibit Representatives Into Used Car SalesmenWhenever you pressure your trade show booth staff to produce results, you push them one step closer to desperation and one step closer to the used car salesman mentality. You want them to be free to engage in real conversation with the visitors to your booth, not forced to stick to an unbelievable speech about the innumerable benefits of buying your product or service. Few buyers are foolish enough to believe that a product is perfect. They may choose to purchase based on a temporary impression that such a thing is possible, but in the long run they'll be let down and discouraged. When that happens, you lose what might have been a long-term customer. Get An Outside Opinion As Often As PossibleOne of the best ways to maintain excellent staffing at your trade show stand is to have friends of yours from outside work come and evaluate your employees while they're on the job. The best way to do this is actually at a convention so they'll be able to see your employees as they would appear to the actual visitor. They should pose as trade show stand attendees and see how they're treated. Their impressions will be invaluable in determining who might need a little bit more help and who is solid.Honesty Produces More Sales In The Long RunDoes the used car salesman produce results? He sure does. He moves cars off the lot, and he does it very effectively. The problem is, he'll never have a repeat customer. The moment that car breaks down and the buyer notices that he got talked into a bad deal, he's never going back to that seller. In addition, he'll talk about his bad experience with all his friends, spreading the bad news. The same dynamic applies to your business. Short-term sales boost revenue in the immediate future, but it's long-term sales that make a business successful.
You,Sound,Like,Used,Car,Salesm