How,create,winning,elevator,pi marketing How to create a winning elevator pitch
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
An elevator pitch is a 30-second response to the question:so, what do you do? Most of us have an elevator pitch or at least realize weneed one. You never know when someone will walk up to you and ask: so, what doyou do? You might not have 30 seconds to answer this question. Let me explainwhat happened to me last year when I gave a speech in the San Francisco BayArea.A man walked up to me afterwards, pointed a finger and said: in 15 words or less, why should I do business with you? I said what? Herepeated the question. I looked like Mr. Stupid and I had a very long drivehome from the Bay Area.That gave me time to think up some good responses. Theseinclude:· I turn your problems into solutions· Ive been doing this since ****· My ideas work for my clients and for my businessThis 15 word response will probably take 8 seconds torecite. Yes, I am asking you to condense your 30 second elevator pitch into 8seconds. This is not easy. However, 8 seconds may be all the time you have toanswer the: so, what do you do question. You have to be ready. I find myselfat many network events during a given month. Ive recited a 30-second elevatorpitch and felt people tuned out after about 15 seconds. Weve all heardelevator pitches and have grown tired of them. Listening to a verbal pitch for30 seconds seems more difficult and unattractive than ever. Thats why 30seconds is too long and why you need a much shorter response. Your 15 word (8second) response to the question: why should I do business with you is a muchmore attractive option.You should also put this in your online profiles. LinkedInpermits a 120 character headline. Assuming the average word has 8 characters,you can squeeze 15 words into a LinkedIn headline. This will work very stronglyto your benefit. When someone finds you at LinkedIn, they will see yourpicture, your name and your headline.When someone Googles your product or service and sees yourentry at LinkedIn, they will see your name and headline. Yes, my friends, theLinkedIn headlines are indexed. Creating a powerful and keyword-friendlyheadline can work to your benefit.You can borrow one of mine or write a few that a specific toyou and/or your profession. Feel free to send them to [email protected] formy review.
How,create,winning,elevator,pi