How,choose,the,right,keywords, marketing How to choose the right keywords
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
You need to choose the right keywords to attract your idealcustomers to your web site or blog. I will show an example of how to do thatright and how to do that wrong.How to choose theright keywordsDaphne has a dance studio. Daphne offers jazz, swing andwaltz dance classes. Her studio is in Cameron Park, California and Daphne knowssign language. Daphne updates her web site and blog with the keywords danceinstruction, jazz, swing, waltz, dance instruction Cameron Park, signlanguage. Daphne puts these keywords in her web sites META keywords tag andalso in her online marketing campaigns.Daphne is pretty comfortable with these keywords. These arekeywords found repeatedly in her web site. These are keywords appropriate tothe business she runs. These are keywords in her social media profiles. Shealso feels her ideal customer will type at least one of these keywords in aGoogle search window. She wants to attract dance students in Cameron Park whowant to learn jazz, swing or waltz. She has a niche in her sign languageproficiency and wants the world to know that she can accommodate deaf students.Sure enough, the phone starts ringing and web site traffic increases 300%.Daphnes campaign will continue to work well. Daphneskeywords match the service she is selling and the service her target marketwants to buy.How to choose thewrong keywordsLeah runs a home daycare service. She wants to attractparents with preschool age kids but at the same time need to go to work. Shelets parents drop off their kids starting at 6:30 AM and lets parents pick uptheir kids as late as 6:30 PM. Leah has all the necessary certifications andlicensing from her city. Leah decides to market her services online.Leah promotes these keywords: Facebook IPO, Obama, BradPitt. She waits for the phone to ring. She checks her web page traffic andsees that almost nobody visits and when someone does visit, they leave within30 seconds. She feels sad, because she chose popular keywords. She did thiscampaign wrong. Her keywords have nothing to do with her business. When peoplefind her online advertising and visit her page, they find a page that hasnothing to do with the link. Remember, they clicked a link for Obama andwound up at a home daycare center. No wonder they leave within 30 seconds. Poorfit. Over time, the search engines will assign Leahs web site a lower rankingfor these keywords because the content is not a good match.Leahs campaign will fail. She is trying to cheat Google byusing popular keywords that have nothing to do with her site.
How,choose,the,right,keywords,