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Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
No matter what industry your business operates in, chances are, you and your team could reap a hefty return on investment by participating in an industry expo. Yes, trade show booths do incur some initial costs that should be seriously considered. However, when comparing the overall investment to the potential results yielded, the choice is fairly simple; businesses looking to tap into a large crowd of prospective candidates just can't beat attending a trade show exhibit.You've Drawn A Crowd Into Your Trade Show Booths - Now What?While setting up a visually appealing and informative trade show display is a major component of overall success, it's important to note that it isn't the only relevant element to consider. Business leaders must ask themselves, "What happens after we've successfully enticed the crowds to check out our trade show exhibit?" The answer rests squarely on the shoulders of your staff members who are being entrusted with manning your trade show booths throughout the function.Stay Focused On Proven Tactics To Optimize Return On InvestmentIn order to best leverage each engagement between your staff and potential clients, keep the following four critical tips in mind. Tip #1: Know how to differentiate between a solid lead and someone just casually passing time: Being able to quickly determine which visitors have a genuine interest in your product line and services can prove instrumental. Remember, it's never okay to be unprofessional to the casual passerby, but it is perfectly fine to graciously extract yourself from a situation by handing out updated marketing collateral and politely moving on to a more viable lead.Tip #2: Glean as much information as possible from prospective leads: Once an actual lead has been qualified, it's important to gather as much information as possible. Always ask open-ending questions to keep the dialogue flowing. Also, never rely on memory alone with these valuable details. Always have departing visitors leave a card, write down their information, or log it into any automated system you may have on hand inside the booth.Tip #3: LISTEN: Don't just haphazardly "yes" and "no" visitors at your trade show exhibit. Actually take the time to hear what they are saying and actively participate in the conversation. Noticing that you're not really into the dialogue is a surefire way to guarantee that they will make a beeline out of your booth - and into that of your nearby competitor's.Tip #4: Offer training to all relevant team members: Not completely convinced that you can personally instill all the skills needed in your staff members? Call in a professional. When it comes to event achievement, advance planning proves critical. While your team should be prepared to manage any unforeseen situations and conversations, it's important to eliminate as many "winging it" moments as possible before the event. Partnering with a professional staff training firm can help ensure your employees are prepared for virtually any situation that may arise. Article Tags: Trade Show Display, Trade Show Booths, Best Leverage, Trade Show, Show Display, Show Booths, It's Important
Four,Simple,Ways,Best,Leverage