Benefits,Direct,Mailing,Each,m marketing Benefits of Direct Mailing
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Each marketing strategy has its own pros andcons, and any company is going to need to decide which strategy willwork best for them. This article will go over the details of a direct mail marketingtechnique using postcards as the primary form of marketing and explainsome of the benefits and drawbacks to this kind of approach. Ok, the first benefits of postcard marketing is that unlike many otherforms of mail marketing a postcard is the most visual and therefore themost likely to be seen by the person going through their pile of mail. An envelope with the words urgent or open immediately arent things Ireally put much stock to anymore simply because I see it all the timeand I know it really isnt urgent anymore. With postcards there is noenvelope and so people see only the picture you want them to or theadvertisement youre offering. If youre offering a special deal orupcoming sale those will be the words they see in big print across thetop of the postcard, and you have a much better chance of getting themto read the rest. Another benefit is that with postcard marketing you can focus youradvertising by only sending postcards to people who are likely to haveinterest in buying your products. Set up a good mailing list thatcovers all of the clients who have a history of making purchases inyour industry or who you have good leads on. The fact that youre sending these postcards directly into a personshome also increases the odds of it being seen unlike a lot of otherforms of advertising. You know that a person is going to pick it up andgive it at least a small glance, while you could put up all the postersyou want and never be sure anyone will even look at it. Also, you can track the success rate of postcard marketing better thanmost other forms. Because you know how many people were sent postcardsyou can match that up with the number of sales you achieve from yourmarketing venture. Few forms of marketing can give you suchinformation. Lastly, postcards are cheap, just like sending postcards through themail is cheaper than envelopes. That means you can develop a strongmarketing strategy for a lot less money than other forms. Some of the drawbacks deal with the time investment. Youll need to doa lot more research and take more time setting things up with apostcard strategy that you wouldnt have to do with other forms.Getting the mailing list together along with the initial research tofind out who needs to go on it can take up a lot of time if youredoing things for the first time. Of course, once that list is made youll have it for future endeavours.For those using postcards for the first time you need to be preparedfor a bigger investment of time and research than most forms ofmarketing, but then, the benefits are more than worth the smalldrawbacks.
Benefits,Direct,Mailing,Each,m