Top,Tips,for,Your,Marketing,Po marketing Top Tips for Your Marketing Postcard Campaign
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Postcards have a personal feel to them.Remember the first thing you did when you arrived at your vacationdestination? Scan the gift shop for the best postcards. The message oneach was a variation of Wish you were here! Well, marketing postcardsarent that different you wish the prospect was there with you atyour store, ready to buy your products! Postcard mailing campaigns work in much the same way. Youre trying toget the prospect to meet you face-to-face, or on your Web site.Postcards are sent out to generate leads on sales, not to close sales. To get prospects to your door, you need to follow a few simple tips.Here are some top tips of how to run a successful postcard marketingcampaign: Dont overcomplicate things Just because you have a ton of font andcolor options available in your postcard designing software, like AdobeInDesign or QuarkXPress, doesnt mean you need to showcase all of themon your postcards! Its tempting to mix it up and use all your coolfonts in one postcard, but you can resist! And you should resist. Ifyour postcard looks complicated, no one will want to read it. Youshould treat your postcard like a billboard you only have a fewseconds to make an impression. The easiest thing to read in a fewseconds is something with a simple design and a simple font. Use the postcard as a personal message from you to the consumer Asnoted in the introduction, postcards have long been a personal form ofcommunication. Use this to your advantage and create personal messagesto a niche group of your target market. Send out postcards that say tovisit your location on Tibbs Street to those who live within afive-mile radius of that location. Send a different postcard to peoplethat live near another location. You can also personalize it byscanning a signature of the president or whoever the postcard is fromand copying it onto the bottom of each postcard. Add whatever touchesyou can to make it look personal. Use the postcard as a way to track its own effectiveness If you includea coupon on your postcard, make sure that you require customers tobring the postcard back in to redeem the coupon. Make the entirepostcard the coupon, not just a small cutout. Most people wont takethe time to cut it anyway, and that way they have to keep your entirepostcard, and therefore entire message, with them as they make theirway from their house to your store. Then you can collect the postcardsand compare how many you receive back from the number you sent out togauge its effectiveness. Use the same slogan as you do on the rest of your marketing materialsWhether youre doing some business card printing, postcard printing, orbrochure printing, all your marketing pieces should have the same keyslogan on it somewhere. This creates memorability by repetition. Youshould also hold all your marketing materials together with the samelook and feel to each one to let people know they are working with aconsistent company.
Top,Tips,for,Your,Marketing,Po