two-step,magic,formula,for,exc marketing A two-step magic formula for excellent follow up with prospe
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Following up with people who express an interest inyour services can make a tremendous difference in your bottom line. I call these prospects low-hanging fruit. Thats because they have alreadyshown some interest in what you do which makes them more valuable to yourbusiness than others who havent. Makes sense right? So, you want to follow up with these inquiries andstay in touch. But how you do this is very important because youdont want them to feel pressured. You dont want to bug them or follow upunnecessarily. For example, you dont want to contact a person every two weeks,asking, Are you ready? Are you ready? No one wants that. Mostly, follow up depends on the person. Ive been asked this for more than 10 years and I know that someentrepreneurs want a system to handle these strong prospects. Thats why Irecommend checking in using a variety of methods. 1. Invite prospects to have a get acquaintedconversation. After the two of you speak, if she or he doesntmake the decision to work with you, ask when the right time is to follow up. Icall this book-ending which gives you permission to call back and check in. 2. Put prospects who dont sign up during theinitial get acquainted session on your low-hanging fruit list to be contactedperiodically in the future in any of the following ways. - Send prospects a just checking in email once aquarter to remind them you are there when they are ready.- Invite them to other talks or free teleclassesyou are offering so they can get to know you better.- Add prospects to your warm letter campaignsharing business updates, testimonials and success stories from happy clients.- Send an occasional note via snail mail with anarticle the person might be interested in. This is a great way to connect on apersonal level. The key to excellent follow up is that your tacticsneed to be soft and non-pressuring. You dont want prospects to feellike they are in a system. You want the process to feel more organic andprovide gentle reminders that you are there when they are ready. Your Client Attraction Assignment:How is your follow up going? If you want to make the process more systematic,then select the methods you will use and be consistent. Just know thatsometimes the process needs to be flexible to maintain a no-pressure approach.
two-step,magic,formula,for,exc