Digital,Overload,Upstream,rele marketing Digital Ad Overload
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Upstream released a survey in February 2012 revealing two-thirds of online consumers in the US say they are receiving a digital ad overload and are beginning to show their disapproval. Two-thirds of these same online consumers say they would discontinue being on a companys email list and one in five US consumers would cease from using that companys products or services if they felt bombarded by too many of the companys promotional email messages consistently. There are three main reasons a Small Business gets caught up in digital ad overload:1. Lack of focus. When a company loses focus on their goals and objectives, they tend to operate from a Bottom Line mentality. All of their marketing efforts are focused on getting the sale, so everything you send out is a promotion for your business. Online consumers are getting tired of this digital ad overload approach. Therefore, it is imperative that you focus on your customers needs and not your bank account.2. Lack of strategy. There are a lot of new internet toys to play with these days; social media, smart phones, SMS, mobile ready websites, just to name a few. With all these new gadgets, if you dont have a strategy in place for your particular business, then youre still playing the digital ad overload game which is not good.3. Lack of knowledge. Most small businesses are not aware or familiar with the current and future marketing trends being used on the internet. They are still using old marketing techniques and are losing a lot of potential customers daily.28% of the US consumers surveyed said they would display their disapproval of digital ad overload to future messages from that company, and approximately 1 out of 10 would complain about their discontent on social media sites. This is serious because a lot of negative feedback can severely damage your reputation, diminish your online presence and lower the overall ranking of your website.One of the best ways to avoid digital ad overload is to focus your marketing strategy toward your customers needs instead of always promoting your company and the services you provide. Your website should attract viewers by giving them valuable information they can use immediately. In addition, it should provide an interactive experience for them. If your website is focused entirely on your customers, it should ultimately provide you with potential leads.In conclusion, if your marketing strategy targets the 18-24-year old population, 31% of them dont mind receiving messages once or twice a week. But on the average, 55% of the adults in the US would rather receive messages no more than once a month. If you remember this in you marketing efforts, you will avoid the dreaded digital ad overload.
Digital,Overload,Upstream,rele