Create,series,free,teleclasses marketing Create a series of free teleclasses to build your list
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
I recently wrote aboutcreating a telesummit to build your contact list. For some, the idea of a telesummit is dauntingbecause it requires getting several speakers to participate and coordinatingall of these affiliates. Thats a lot of work. So, if you feelconnecting with other speakers might be too much work, you can run a program onyour own. Thats right, you can offer afree weekly teleclass series covering a variety of related topics to attractnew prospects. This way, you dont need to rely on connecting with any otherspeakers or experts. People have to opt-infor your teleseries if they want to be part of it, and that means they getadded to your list. So, the teleseriesactually becomes your Irresistible Free Offer. Plus, at the end of the series,youll have all of the audio recordings so you can create a product that youcan sell. This is a very efficient strategy that works many angles at the sametime: list building, product development, and providing real value so prospectsget to know the great information you have to offer. Now, not everyone whoregisters can make the live call.No problem. Simply record the calls and post the recording on your website.This way, registrants who cant make the call can listen to the information laterand others can listen again if they choose. To make it even morecompelling, consider limiting the replay availability. For example, you might make the recordingavailable for only 24 hours after the live call has ended. When something islimited, it automatically makes it more enticing and desirable. This way, ifanyone missed the live call and the recording, they can still purchase thewhole package, right? Your Client AttractionAssignmentDo you have a teleclass series waiting to come to life? Pick one of your besttopics and spend time thinking about how to separate its elements intodifferent segments. You can use pieces of your proprietary system. As you thinkabout what information to share, make sure you focus on the what to do andwhy. And save the how to do it for one-on-one coaching, group coaching oryour home study system.
Create,series,free,teleclasses