How,Write,Authentic,Copy,that, marketing How to Write Authentic Copy that Sells (Part 1 of 2)
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Have you ever thought about what it takes to attractideal clients and customers who happily buy when youre not in front of them? Today, Id like to share some best practices with you that Iuse and that my clients now use to write marketing copy that sells. Copy is infinitely important in your business. Why? Because it clones and replaces you in the sales process. Itsa way for you to multiply your reach without extra effort. And it touches EVERYsingle part of your business - your ezine, your website, your sales pages, yourmailing campaigns, your social media, your video - EVERYTHING. You want to be able to write AMAZING and COMPELLINGcopy. It is a tool you can use that allows you tosell with authenticity, integrity and love. Now you might be saying right now -did I hear her correctly? Did she say love? Yes, LOVE. Heres the deal. In yourheart, you want to take what you do in your business and get it out there in areally BIG way. Awesome, authentic copy is one way you can take your message tothe masses. Marketing copy is the vehicle. When done well - with love - copy isa divine tool that allows you to be of service to others. One of the biggest compliments a prospect can give me isto say, When I read your email I felt like youwere talking directly to me. You articulated exactly what I am feeling, exactlywhat I wanted and you showed me exactly how you were going to give it to me.And you were so real and so authentic. I couldnt wait to buy what you wereoffering. The best news is that its not that difficult to be ableto write copy that gets your prospects to respond in this way. In todays strategy video, Id like to walk you through my first 4strategies for writing authentic copy that sells. Youll see that once youreable to sink into your heart a little bit, the process is actually quitemagical. 1. Set the Intention. Everything is energy - including marketing copy. So, I want you toget in a place of LOVING that person who you are writing to before you put pento paper or even think about tapping away on your keyboard. Get into a goodspace first - in whatever way that works for you. For me, that means takingsome time to reflect and light my favorite scented candle in a calm andpeaceful setting so that I can tune in to my inner guidance and hear what ithas to say. You want to make sure you are aligned with the intentionof serving, not taking. Come from a place ofabundance rather than scarcity. Desperation (Ive just gotta make the sale)repels abundance so focus instead on faith and service. 2. Know who youre writingto. Choose your muse. You want to write to oneparticular person - think of your ideal client who really gets you and buyseverything you offer, or a longtime client you would want to clone. Thats theperson who you need to write to. Make your reader feel that youre only talkingto him or her - and only him or her. And be sure to use your authentic voice. 3. Clearly define yourobjective. What is it that you want your reader todo after reading your copy? Are you trying to make a sale, have him or her fillout the boxes on your website, call you? You need to know the exact action youwant your reader to take. 4. Write from the heart. This may not come naturally to you - at first. But in reality,this is the most natural thing that we can do in our business because all youhave to do is BE YOURSELF. You want to connect with your reader - heart toheart. Make that person feel valued and important. Use empathy wherever possible. Be compassionate. Be reassuring.Acknowledge their pain. Treat them as if you would treat a friend. Beconversational and talk to them about their deepest aspirations (rather thanabout the offer.) Take a stand for your reader and their success. Talk to them about where they are now, where they want to be,whats possible for them and how you can help them get there. Be vulnerable ifits appropriate, show your passion and for goodness sake, dont be boring! Your Client Attraction Assignment Your Assignment for this week is to give these first 4strategies a try. It may take some practice - especiallyif youre not used to writing in your authentic voice, but once you really learnto sink into your heart and just let your thoughts and feelings flow, youllsee that being authentic actually takes less of an effort than pretending to besomeone youre not.
How,Write,Authentic,Copy,that,