The,key,building,your,list,Irr marketing The key to building your list: Irresistible Free Offer
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
If you are working to build aninformation marketing business online, there is one key piece of the puzzlethat everything else builds on the Irresistible Free Offer (IFO). Creating an Irresistible Free Offerhelps you build your list of contacts so you have people to markets your goodsand services to. To get the most from the IFO, you need to come up withsomething your target market has a very strong desire for.Think about what your ideal clientsneed most. Whatproblem wakes them up at night with the 3am sweats? What solutions do theycrave?Your IFO can be any of the followingformats:- Free audioprogram on CD like I have- Free report- Freechecklist- Free ebook- Free assessment- Free homestudy programThere are so many types ofIrresistible Free Offers to choose from, so pick the one that will best fityour business. Go withyour strength and what you feel your ideal clients will most likely want.Whats great about the IFO is that it gives prospects a sample of what you areall about, the services you offer and how you can help them get their needsmet.The next decision for yourinformation marketing business is how you tell people about your IFO. Since people have opted into yourmarketing funnel by requesting your IFO, you know they are fairly goodprospects.I talk about list buildingfrequently, but heres a brief refresher with a list of ideas that work great.- Speaking- Webinars- Teleclasses- Joint Ventures- Telesummits- SEO content- Blogging- Facebook adsSome clients choose the listbuilding method for their information marketing business that most appeals tothem. Another wayis to simply go with the easiest option so you can get started right away.Your Client Attraction AssignmentIf you havent created your IFO yet,its time to get started. You can poll some of your current or past clients toget a good feel for what your ideal clients really need. Once you know whatinformation you want to share, select the format (free report, audio on CD,etc.). Then decide how youll let people know about it and you are on your wayto building a great list for information marketing online.
The,key,building,your,list,Irr