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Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
When I put a call out forarticle topics I received a lot of requests for beginners marketinginformation. Really, sharing thoughts on marketing your business is good forall of us. Its something we can always use a refresher on. So, here we go. The main key to marketingeffectively is understanding your value the value your prospect sees. Peopledont buy things they dont need; especially these days. You have to speak totheir pain, their need. So, try this quick exercise: Write down the following What do you sell? Whats the product orservice? Now, why would I buy it?What problem does it help me solve or avoid? Why would I want it or need it? Stefanie Frank of InitiativeBased Writing was my guest on Accelerate Your Business Growth Radio Show onOctober 10, 2011. She shared this tactic keep asking yourself so what? Andkeep answering that question. This will help you get down to the root of value. Once you have thisinformation you can start crafting your message. Your message must speak to thevalue or once again, no one will buy your product/service. Marketing messagesshould be short, concise, and to the point. Say it and get out of the way. Onemistake small business owners make is saying way too much. The message getslost. So, practice the KISS methodhere. The next step is to get themessage out. You want your message to be where your prospects are. Once youknow the value you can identify who it is valuable to. Now that you know who,ask yourself where are they? I am often asked toadvertise in various periodicals and programs. My first question is always who is reading it? Who is receiving it? If the answer isnt small businessowners and business leaders, I take a pass. Dont get caught up in the ideathat you have to be everywhere you dont! You need to be in the right places. You have a great marketingavenue with social media. Ask yourself where your prospects hang out andcommunicate online; what are they reading, commenting on, sharing? Then gothere, with your message, consistently. Conventional wisdom says youhave to be in front of your prospects at least 7 times in order to make animpression. However, you cant be SELLING 7 times. So, get creative on how youshow up. You want them to get used to you, to see you as an expert in yourfield and therefore want to be engaged with you. Earlier I said you have tobe consistent. You cant do one thing and wait for it to work. Marketing isabout gaining exposure and credibility. You want to be top of mind when someoneis ready to make a buying decision. Theres no question that its work. It justdoesnt have to be hard work! Follow the steps outlinedhere and then build on them. Get yourself out there. Remember you cant sellif you arent marketing. Well, you can but its a heck of a lot harder! Andless fruitful.
Marketing,101,When,put,call,ou