Factors,affecting,Anti,caking, marketing Factors affecting Anti caking agents market
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Anti caking is a food additives mainly used in powdered or granulated substances to prevent formation of lumps and for easy packaging, transport and consumption. Powered products are having lower stability and are easily affected by moisture and temperature to form aggregate substances or lumps. In order to avoid this, anti-caking agents are being used during the production process of food, feed and fertilizers. This anti-caking agent helps powder product’s substances to blend and flow easily during the processing to get a consistent mixture. This provides a value addition to the products.The market of anti-caking agent is growing at a good pace. As customers’ demand for more quality products increase, therefore market of anti-caking agents is growing. At the same time in developing economies, population of the middle class is increasing and thereby increasing the disposable incomes and results in the growth of food and beverage industries. These are the major drivers in anti-caking agent’s market growth. Europe is the largest market of anti-caking agent and growing at a faster CAGR than North America, Asia-Pacific and others region in the globe. The increasing demand of processed food and beverages from Europeans increases the growth of anti-caking agents. North America market is the second largest market growing closely with Europe market. Asia-Pacific, South America, and Africa are the emerging markets where lots of opportunities lie, and are growing due to increasing disposable income.Major constraint being faced by the industry are the high cost for natural anti caking agents, demand for clean label solutions, stringent regulatory environment. The regulatory bodies like European food safety authority are forming complex and stricter regulations by putting limits to the anti-caking agents in complex products like salt. Such regulations are restraining the market growth of anti-baking agent in developed countries. Customers of the developed economy like Europe, North America are more health conscious and are looking for organic product and therefore demand for clear label solutions in products. Drive for clean label creates hindrance for additives market mainly anti-baking agent. High cost of raw material for the manufacturing of natural anti caking agents is a major constraint that further reduces market growth. But in the developing economies like India, China, Vietnam the people are not much aware, so the government is not stricter in controlling the limit of using anti-caking agent in the processed food.There is a lot of opportunity lies in the Asia-Pacific, South America and Africa, which need to be explore and increase anti-baking agent market. The availability of raw materials and the new technological advancements are resulting in the growth of anti-caking agents market in the Asia-Pacific, China, and Vietnam. The major constraint being faced by the industry is the high cost of raw material for natural anti caking agents and thus the opportunities lies in for the manufacturers to innovate in technological advancements under the natural category. A wider acceptance of general standard for food additives helps to enhance opportunity of the international trade. Due to increasing demand of the processed food and beverages by the developing countries, this opens the door of export opportunity for the European countries.
Factors,affecting,Anti,caking,