What,Makes,Apple,Delicious,amp technology What Makes Apple so Delicious?
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Trade shows will naturally draw those with high end interest andthe technical knowledge that leads to that jargon spewed bykeynote speakers. Enterprise-speak vendors display their waresand attendees at break-out sessions are full of techno-geeksseeking the latest knowledge enhancement for their narrow interestarea. InternetWorld 2002 was no different.But I've made a couple of interesting trade show discoveries. 1) Privately funded companies who are themselves small businessesare more likely to create applications for small business use,NOT applications that may promise to make them millionaires ina rapid initial public offering of vastly over-rated stock.2) Privately funded small businesses are run by Apple Mac owners!The start-ups often bloom from existing businesses as a furtherdevelopment of existing privately held companies. Those smallbusiness developers offer software that works on EVERY operatingsystem, not just one.Windows, Linux, OS2 Warp, Sun Solaris, other Java platforms,Mac OS9 (Classic) and Mac OS X! Did I hear you say, that wouldwork for anyone? So rule number one for small business use isaffordability and flexibility -- those overpromised andunderdelivered qualities listed on every news release everwritten for software solutions.This second discovery sort of slowly dawned on me while I'vewandered show floors over the course of the last year searchingfor valuable tools for the little guy. I find a worthwhile smallbusiness solution and there's a Mac on the booth demo display!I quickly learned to reverse that 2nd phenomenon in my favor tomake it easier to find valuable small business stuff on vastconvention center show floors.I no doubt noticed those Macs because I own a couple of themmyself. I'd like to make the corollary that Mac users aresuccessful business operators who run reasonably profitablebusinesses. The Mac test proved effective at InternetWorldwhen all but a couple of the most valuable eBiz discoveriesmade were being demonstrated on Macs. ALL of the Mac's Idiscovered prominently displayed were demonstrating worthwhilesmall business tools, and each of those Mac users providedsoftware that would run on a Mac. I may have discovered a wayto avoid the frustration of finding unusable or overpricedtools at internet trade shows!The mainstream is missing here. That is clearly part of the oddatmosphere at web conferences as vendors hawk their wares fromfancy show booths . . . and to whom? To the enterprise, stupid!Individual sales for those companies offering small businesssolutions means income of less than $100 monthly, or licensingfees of between $500 and $2000 for those vendors and notmultimillion dollar deals that you read about in the Wall StreetJournal. This means that those vendors that do offer smallbusiness solutions most often don't attend trade shows becausethey can't reach their audience there. Unless they can also selltheir tools to enterprise level Dilbert-like drones, there islittle reason to hawk their wares at trade shows.Are there any folks out there (other than Mac users) who justhave a middle level interest, run a small business online anddon't sound like they are spelling everything when discussingbusiness applications? CRM, ROI, ERP, J2EE, XML and even SOAPare on the tongues of corporate suits. Are the rest of us lostand wandering aimlessly through InternetWorld, sponsored by AOL?Even the MacWorld conference seems to be overflowing in stuffonly giant corporate Goliaths can possibly afford for theirbusiness.I hope that the adoption of the UNIX platform for OS X makesApple more successful, but I'd sure hate to see ENTERPRISEsoftware and business users make Apple move to that lucrativemarket and forget what made them a success in the first place,lack of jargon, intuitive commands and pleasing, even fun touse computers. Maybe Apple could develop a GUI for corporateuse that reminds Dilbert-like drones that they are WORKINGafter all! Don't enjoy your time on the clock, by golly! Thescreen is gray and lifeless and commands are full of jargon.I'd like to propose to Steve Jobs that he attempt another launch of NEXT, which is essentially his basis for OS X.That way, if Big Business adopts NEXT with enthusiasm, wewon't lose the entertaining sound effects, understandablelanguage and attractive graphics that make Apple delicious. Article Tags: Small Business
What,Makes,Apple,Delicious,amp