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An increasing number of mobile gamedevelopers are finding it hard to compete with the already established brandsand popular apps. Due to the success of smartphones like the apple iPhone, manyvideo game developers now have started or completed at least one iPhone Game Development project. But this has also resulted inthe overcrowding of the apps market where the games only sell for cents. Although multiple platforms haveprovided more opportunities by participating in Android Game Development projects, it is still a saturated market. Many gamemakers struggle to reach a large audience and often the income generated cannotoffset the cost of production or the time invested. This is where companieslike Exent come into play with their Game Tanium all-you-can-eat-mobile-gamessubscription service. This is different from the common pay per downloadbusiness model. If you manage to partner up with Exentand many other mobile game subscription services then marketing wont besomething to worry about. Exent has brought back the big players, namely themobile carriers in to the apps market who were kicked out by the platformowners like Apple. These carriers will promote your games as their own brandedgames giving you the best exposure you could get. Millions of people visitcarrier portals every year and if your game is featured there, there is a veryhigh chance that it will interest some users, who will want to play it on theirmobile phones. Struggling game makers have tried allremedies from utilizing better game art services to changing entire platforms from flash based to HTML 5, but at the end ofthe day its all about exposure. This is exactly what a mobile subscription candeliver exposure. And of course it all boils down to the point where having agood game is all that matters. If a game is well received by users, they willkeep playing it and will actually be a lot more inclined to play any gamesreleased by the same game development company. The cost of this service is $4.99 amonth to gamers and many new, unexplored amazing games will be added to thelist. The profits are of course shared with the developers and the carriersbased on various criteria while users can get all the games for free, isntthat a win-win deal? The end result is the game developers have more time todevelop their games further, add new content or develop new games while thegame is marketed by these services. This could only mean more customers,loyal fans and better retention of existing customers. Mobile subscription servicesare truly a great boon for game developers and distributers alike, who eachtake a share of the profits generated by the increasing popularity of gamesthat are based on mobile platforms like the iPhone.Related Article: How to Ensure That Your Video Game Will Be Successful
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