Amazon,Fire,Good,Move,for,800x technology Amazon Fire A Good Move for Amazon
Active shredder safety technology for the small office. Shreds 15sheets per pass into 5/32" x 1-1/2" cross-cut particles (Security Level3). Patented SafeSense® Technology stops shredding when hands touch thepaper opening. Designated shredde The electronic cigarette is not new. People who buy electronic cigarette knows that this product has been in the market for years now. Despite some sectors apparently trying to shoot the product down from the shelves, the popularity of elect
800x600 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Calibri","sans-serif";mso-bidi-font-family:"Times New Roman";}Tablets are surely changing mobile marketing and the wayconsumers use the Web. The iPad 2 is the obvious current gold standard, thoughmany other tablets are being released that rival the iPad in in variousaspects. Amazon is entering the game with its upcoming Fire tablet, a 7-inchtablet that will be available for $199 this holiday season.Some people have criticized the move. According to BusinessInsider, Piper Jaffray analyst Gene Munster estimates Amazon will lose $50or more per tablet, once marketing and production costs are factored in.However, this short term loss could be a huge long term gain for Amazon. Let'slook at some numbers.According to Forrester Research, conversion on tablets is4-5%, compared to 3% for PCs. Tablets also produce 10-20% larger carts thanPCs. So, consumers are buying more, and more often, using tablets than PCs.Therefore, if Amazon gets its own tablets in the hands of consumers, it's agood bet that those consumers will make future purchases at Amazon as opposedto other sites.Also, the Amazon Fire helps Amazon in its battle with Appleover who rules the digital content space. Consumers who use tablets to buymusic or videos are steered by the device. iPads send people to iTunes or otherApple services. The Fire is Amazon's counter attack. It will guide userstowards making purchases on Amazon, and not Apple or other digital contentproviders.Lastly, the Fire is a good move for Amazon's reputation.Consumers like companies that constantly push for innovation. Blackberry waspopular, but the phones didnt change much after a few years, so consumersmoved to other smart phones. Palm, Yahoo, and AOL are other examples ofcompanies that have lost out by playing it safe. Apple and Google, on the otherhand, constantly keep consumers on their toes through fast-paced innovation. Apowerful and inexpensive tablet might be just what the doctor ordered forAmazon and its reputation as an innovative company.
Amazon,Fire,Good,Move,for,800x