Siri,---,The,Next,Generation,S technology Siri --- The Next Generation of Search Engine?
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Days ago, Eric Schmidt, Chairman of the boardand former CEO of Google, said that siri, released on Apple latestiPhone 4S, is a great development in search area and it will be amain competitor to Google's core search business. This is a veryinteresting topic. Let us read his words between the lines from auser's point of view. Is Eric Schmidt's words really mean that ornot.One of the basic principle of webpage design is"don't make users think". That is to say a nice designnever makes its users think and learn how to use it. That's a kind ofwaste of time. From my point of view, this principle has generalapplicability to a certain extent, especially for users. When usersget a new product, they need to know how to use it and experience theenjoyment fast. As a common user, you will not focus on how many newtech used on this new product in most cases. Instead, you want toknow what can this product do, how well will it work and how aboutits user experience. A nice product always does a better job than itscompetitors on the ease of use. The reason why Apple's products arepopular is not only their industrial design but also their nice userexperience. The nice user experience includes incredible ease to useand smooth human-device interaction.Take one of my own experience as an example, when I am filling someforms and I use google to search Hong Kong's post-code more than oncethen I need to choose one of the ten results from the first page ofgoogle search results and after I click one of the results I canfinally get what I need, the Hong Kong's post-code. Let's think, if Iuse siri, it's much more easier than that. I just need to ask "What'sthe post-code of Hong Kong?" to her, I will get my answer fastand I even do not need to see it, siri will talk to me and tell methe post-code of Hong Kong. For users, they all lazy. Talking aboutthe iPhone 4s, it is a nice smart phone from Apple. iPhone to Mac canhelp you to backup your iPhone 4s files on your Mac. For windowsusers, please use iPhone to PC transfer. No matter searchengine(Google) or Siri, they are just a kind of solution, a way tomeet their needs. They care about the result is accurate or not andthe response is fast or slow. When both of the two ways can helpusers to solve their problems, as a user, they will prefer the easy,quick and better user experience one. Of course, siri and other voicesearch products that may be appear later have a long way to go. Atleast, now siri only support few languages. I think that Siri'spopular proves that voice search will be the king in search area.People are lazy and they need more easier to use product. At the sametime, I believe that a voice search product that can be used inmulti-platform will be much more popular than siri, which can only beused on iOS platform. Article Tags: User Experience, Voice Search
Siri,---,The,Next,Generation,S