Steps,get,better,ROI,from,your technology 4 Steps to get a better ROI from your website.
The electronic cigarette is not new. People who buy electronic cigarette knows that this product has been in the market for years now. Despite some sectors apparently trying to shoot the product down from the shelves, the popularity of elect Active shredder safety technology for the small office. Shreds 15sheets per pass into 5/32" x 1-1/2" cross-cut particles (Security Level3). Patented SafeSense® Technology stops shredding when hands touch thepaper opening. Designated shredde
When creating a new websitefor a business the first thing people usually consider is the visual design. Ifthey are switched onto the idea of marketing the website through search enginesan SEO Agency may become involved and a marketing campaign will be added. Bothof these are very important but quite often the third piece to the equation isforgotten and that is the piece that represents Return On Investment (ROI).Having your website optimisedand listed at the top of the search engines is one thing but once visitors landon your webpages you need to ensure that they are completing the tasks you setout. These 4 steps will align your website to be in the best position tomaximise conversions and ultimately the profits generated as a result of thewebsite.Create landing pages to enhance SEO visibilityVaried amounts of web trafficwill come from the search engines so to maximise this channel it is importantto create landing pages for specific keywords. This way when a web visitortypes that keyword term into the search engine they will be directed torelevant content as opposed to just your homepage. The benefit of this forincreasing your ROI is that your web visitors are receiving the content they are looking for and therefore expected to find. With the correct calls to action this should lead to further engagement withthe site and to increased sales.Call to actionsCan your web visitors easilysee how to get in touch, make a purchase or sign up for premium content? Its worth getting someone with a fresh pairof eyes to look at your site and see if they can tell you how to get in touch after3 seconds, or how to enter the shop area of your site or how to find out whatother services you offer. If they dont see this straight away then youprobably should review these aspects to ensure there is sufficient visiblecontent to increase your ROI.Test your web page contentYou may have heard that whenit comes to websites content is king. This is very true but both, visual andtextual content is important. The best way to discover whether or not yourpages deliver the goods is from the visitors themselves. Google website optimiser is afree tool open to anyone with a Google account, it enables you to carry out A/Bsplit tests on your pages to test variations of different aspects of your pagesuch as layout, images, text content, taglines and call to actions. 50% of thevisitors will get sent to one version of the page and 50% to the other. Statson conversions will be collected so you can see which are the aspects that deliverthe best results.Does your use of images, textand dynamic content sufficiently engage your web visitors? Test, test and testsome more until you get it right and you cant go wrong.Analytics ResultsLooking at the results fromyour website analytics will enable you to gain actionable insights into what pagesperform well and which lead to further interaction with the site orconversions. Ensure you set up goals soyou can see how many people purchase or enquire at a quick glance. The top viewed pages is the most obviousreport to look at but looking at the in page analytics tab is an excellentway to visually see what percentage of people click on which links. You will beable to understand what content is enticing them to click for more and what aspectsof your pages are not receiving the attention you hoped for? You can also lookat page navigation reports, exit rates and bounce rates to take thisinformative investigation further. Update poorly performing pages and see yourROI increase. Following these 4 steps ensures a website is kept upto date and relevant at all times. As the internet is becoming an ever increasinglypopular place to advertise, competition for website owners is getting fiercer.These steps will help to keep your business in front of your competitors andyour return on investment at its best.
Steps,get,better,ROI,from,your