How,Europe,Competing,with,Sili technology How Europe is Competing with Silicon Valley
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In 2008 Silicon Valley was named the most influentialtechnology hotspot in the world by silicon.com. Its no surprise given thatApple, the richest company in the world and the company that all technologyfans are looking at, is based there and is making strides in both hardware andsoftware development.People in Europe will be pleased to know that itisnt all happening in California though - Europe has its own share of innovationwithin technology, which could of course lead to more IT jobs.London ranked third in silicon.coms pollthanks to its status as a capital in media and world banking, and the smart useof technology in businesses that are based in the English capital. Cambridge was listed sixth on the panel. Itsconsidered a high tech hub in Britain thanks to close links between Cambridge University and some of the biggest names intechnology.Mostnoticeable about the list wasnt the countries that were included, but thosethat werent. Italy, France and Germany were all omitted, but Germany seems set to change that.Berlin is home to software makerMetaversum, which is situated right next door to the Game Academy. Game Academy is Europes first ever school for aspiringprogrammers. Most refreshing is that Metaversum is home to dozens of youngadults aged 25-35 a pinball machine in the hallway reaffirms its fresh outlook and the company develops Twinity, a 3D virtual world mirroring the realworld, complete with real people and places. Twinizens, as the virtual peopleare called, rent flats, socialise with films and music, go shopping and runbusinesses. Berlin and Singapore versions are currently in betatesting, and other cities including London are planned also.Metaversumsfounder and CEO moved to Berlin from Brussels because he thinks the city is fullof talent and other software makers, a fact represented by the 2,600 softwarecompanies in Berlin. In the 12 years since themillennium that number has more than doubled, and is so rapidly growing thatsoftware is the fastest-growing sector in the citys economy.Beyond Metaversum, Berlin has 38,000 people employed in IT,with the industry turning over seven billion euros a year. Not only that, but Berlin is also the centre for video gamesand mobile entertainment. Indeed, the German capital has become something of ahome for start-up technology businesses, with new companies springing upseemingly all the time. The audio sharing site SoundCloud began in Berlin, and it isnt alone. Berlin has some unique features that arefacilitating this growth: it has a thriving alternative scene and relativelycheap real estate, making it a place thats easy for youngsters to getestablished.A newproject called The Factory has recently begun, which aims to put variouscompanies under one roof, SoundCloud included. This move will allow people fromdifferent companies to share company of other people, providing a typicalworking office environment but with a twist co-workers will be from otherorganisations. This plan could have a tremendous positive impact on creativityand new ideas and organisations. Betahaus is an existing place where manytechnology workers already go to spend time in the company of likemindedpeople, so The Factory has in a sense been able to use that as its marketresearch. Betahaus is a coffee shop that has become a hub for the tech crowd,and has somewhere they can exchange ideas, talk over plans and even loan officespace. The boom in start-ups in Berlin has taken root to such an extentthat people are moving there solely to get involved with their own company,meaning the boom is likely to continue indefinitely.Sowhile Silicon Valleymay be number one right now, Europeisnt going to rest on its laurels. If Berlincontinues in the vain it has for the past few years, Silicon Valley could be knocked from its perch soon.
How,Europe,Competing,with,Sili