Advertising,The,Radio,Waste,Ti technology Is Advertising On The Radio A Waste Of Time For Your Mobile


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Advertisingon the radio for a mobile app may seem a bit of an oxymoron. After all, theradio is a seemingly prehistoric form of entertainment and mobile apps are anew wave of technology that is way beyond that of radio. With that said, theuse of the radio has evolved quite a bit over the decades. While some peoplestill listen to AM/FM radios, much of the population has at least welcomed theaddition of Internet radio to their eardrums. In terms of advertising for yourmobile app, it may seem that radio is an entire bust, and subsequently not evenworth the money or effort to advertise on. However, with the popularity ofInternet radio platforms such Pandora, Spotify, and Sirius XM, advertising yourmobile app on the radio may be something you wish to consider in the future.   Advertising On TheRadio  Recordingan audio advertisement for your app can create a range of marketing options.Even if you create a radio spot tailored specifically for a platform likePandora, because you can edit it and easily make it more general, you will beable to also use it for similar spots on other Internet radio hosts such asSportify. Additionally, because you have already recorded the audio, you couldeven consider featuring your audio commercial on traditional popular AM/FMradio channels. Doing so will give you the versatility to reach out to bothtraditional and Internet radio listeners. While it may seem that Internet radiois the only type of radio that people listen, in fact, people still do listento traditional radio, most predominantly in their cars on the way to work ordriving around town.   Recording You Audio  Recordingan audio commercial advertising your app can be exceptionally easy. There aremany professionals that produce such audio spots that will ensure the soundquality is optimal for Internet or any other type of radio. In addition, you can easily make a simple, yet effective audio commercialon your own using a computer and special recording software that will allow youto create a viable audio spot for radio. If you do choose to go this route,however, you should consider the cost of doing so. While it can be expensive tohire a professional to produce your audio spot, it can be more expensive to buythe equipment to do so on your own, especially if you do not have experience inthe field. This is not to mention that spending a lot of money on an Internetradio commercial may be sort of counterproductive, as much of its purpose is touse a cheap method of advertising that is also effective.    Conclusion  Advertisingon the radio, whether it is Internet radio or traditional, may be something youwant to consider. A large number of people use Internet radio to stay abreastto the latest popular songs, as well as, talk radio.  Even traditional AM/FM radio still has asignificant following and is subsequently a very cheap form of advertising. So,whether you create an audio commercial appealing your app to a specificdemographic targeted by the station they listen to on Internet radio, or youmerely place a cheap audio commercial on AM radio reminding users to downloadyour app, doing so certainly does not hold much financial risk.    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Cambria","serif";mso-ascii-font-family:Cambria;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Cambria;mso-hansi-theme-font:minor-latin;}

Advertising,The,Radio,Waste,Ti

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