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Search Engine Optimization (SEO) is a critical part of anyinternet marketing strategy.Although there are significant benefits to be hadfrom properly executed SEO, improper SEO tactics can result in seriouspenalties that will send your website tumbling down the search results. 1) Never plagiarize Simply put, plagiarizeand you will get penalized.If you must leverage existing content, make sure torewrite every last sentence.Even a single copied sentence can potentially resultin a penalty.Carefully re-write and re-organize content if you are takinginspiration from a pre-existing source. 2) Avoid Keyword stuffing As a rule,content should always be keyword rich.Filling your web pages with relevantkeywords helps search engines, and users, determine the pages value.However,overdoing your keyword density will result in a penalty.Ensuring that yourkeywords comprise no more than 5% of your content will keep your page safe fromsearch engine penalties and help maintain their climb up the search ladder. 3) Never use hidden text Hiding text behind images or by blending thetext color in with the background is an easy way to get your page penalized.Thesetactics are underhanded and fall directly under the black hat SEO category.Unlessyou have no desire to elevate your pages results, always avoid hidden text. 4) Take it slow If your site has 10 back-links on Monday, and 10,000back-links on Tuesday, it will likely be penalized on Wednesday.Link buildingshould be a gradual and organic process.Legitimate news events and trends caneasily generate this amount of links, but this is where the human element comesin.A sudden influx of links will cause the site in question to get flagged.Atthis stage, a human we will be brought into the equation to determine thevalidity of the links.If your links were generated artificially, they willknow.
ways,avoid,SEO,penalties,Searc